Vice President, Global Marketing

AdlibB2B software, insurance technology

Remote in the United States or Canada.Full-TimeVp

SalaryBase salary, annual bonus tied to pipeline and retention targets, equity; $175,000-200,000 USD annually

Apply NowOpens the employer's application page

Job Details

Experience: 10+ years in B2B software marketing, 5+ leading teams; 5+ years of Insurance technology experience
Required Skills: Salesforce

Bring 10+ years of experience in B2B software marketing.
Have 5+ years of experience leading teams.
Bring 5+ years of insurance technology experience with carriers, MGAs, TPAs, or their ecosystem.
Have scaled marketing at a growth-stage company from $15M to $40M ARR; PE-backed experience is preferred.
Have owned a pipeline number and be fluent in funnel math, attribution, unit economics, marketing automation, and Salesforce.
Have hands-on experience using AI marketing tools such as Claude and Regie.ai and rebuilding workflows around them.
Bring creative B2B marketing work that produced pipeline.
Have hands-on experience with field- and event-led demand generation.
Have marketed to an installed base across more than one industry.
Have led marketing across North America and Europe.
Experience launching a European product in North America or replicating a playbook across regions is preferred.
Experience leading a rebrand or brand integration after an acquisition is preferred.
Claims or underwriting domain knowledge is preferred.

Own marketing-sourced pipeline, coverage, and conversion targets for insurance globally.
Own marketing’s retention and expansion targets for installed-base customers outside insurance.
Build North American demand generation through field and event programs using the European playbook.
Measure programs and reallocate spend based on conversion and return.
Use AI tools across content, campaigns, outbound, account intelligence, and reporting.
Lead campaigns, events, and content that build recognition for Adlib and Paperbox.
Lead the global brand transition and establish one brand architecture and web presence across Adlib and Paperbox.
Steward company and solution messaging across regions, channels, and sales enablement.
Lead and develop the global marketing team and own the marketing budget.
Report funnel, pipeline, coverage, cost per opportunity, win rate, and installed-base results to the executive team and board monthly.

View Full Description & ApplyYou'll be redirected to the employer's site