Product Development & Marketing Manager
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NutrafolHair care and supplements
Location: Remote (United States)Full-TimeManager
Salary120,000 - 130,000 USD per year
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Job Details
- Experience
- 5+ years in product development, innovation and/or product marketing within supplements, OTC, beauty or personal care; hair care or skincare preferred
- Required Skills
- Product DevelopmentPowerPoint
Requirements
- Have 5+ years in product development, innovation and/or product marketing within supplements, OTC, beauty or personal care; hair care or skincare is preferred.
- Demonstrate a track record of taking products from concept to launch through a cross-functional stage-gate process, ideally in omnichannel businesses.
- Have experience conducting competitive analysis and product benchmarking and turning market and consumer information into actionable recommendations.
- Demonstrate business acumen, including building business cases, forecasts and pricing recommendations.
- Have working knowledge of claims substantiation and regulatory considerations for structure/function and/or cosmetic claims, including FDA, FTC and NAD.
- Have experience taking claims through Regulatory and Legal review.
- Have experience writing product, creative and copy briefs.
- Be able to translate complex scientific and technical information into clear, consumer-friendly language.
- Be highly organized and detail-oriented, with the ability to manage multiple projects and shifting priorities.
- Have advanced Excel and PowerPoint skills.
- SPINS, Circana or Amazon data experience is a plus.
Responsibilities
- Track competitor launches, formulations, ingredients, claims, clinical results, pricing and packaging across supplement and topical hair care.
- Maintain a centralized competitive intelligence hub with product benchmarks, claims and ingredient matrices, and pricing architecture.
- Combine consumer research and product intelligence into opportunity assessments and product recommendations.
- Build business cases for new concepts, including market sizing, pricing, volume forecasts and margin targets.
- Execute stage-gate deliverables for assigned projects from ideation through development, commercialization and launch.
- Develop product positioning, value propositions, naming direction, messaging and claims with cross-functional partners.
- Drive feasibility reviews with Packaging, Operations and Supply Chain, addressing manufacturing, scale, cost and timing risks.
- Build channel-specific go-to-market plans and partner with Education on product training, sell-in materials and FAQs.
- Track post-launch performance against KPIs and competitive response, and recommend positioning, claims or assortment adjustments.
- Partner with Regulatory Affairs and Quality Assurance on compliance and certifications, and proof packaging artwork and copy.
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