Director of Brand Marketing
New
J
JobgetherBeauty and haircare
Based in the United StatesFull-TimeDirector
Salary160,000 - 180,000 USD per year
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Job Details
- Experience
- 10+ years of experience in brand marketing, integrated marketing, or consumer marketing
- Required Skills
- Budget management
Requirements
- Bring 10+ years of experience in brand marketing, integrated marketing, or consumer marketing, including substantial team leadership and complex cross-functional initiatives.
- Have experience in beauty, haircare, personal care, or a closely related consumer packaged goods category.
- Own product launches from consumer insights and positioning through execution and performance evaluation.
- Demonstrate ability to develop consumer-led positioning, value propositions, differentiated product strategies, integrated campaigns, and creative briefs.
- Have direct experience managing social media teams, organic content strategies, publishing operations, creative quality, community engagement, and shoppable content.
- Bring experience across digital commerce and national retail, with understanding of channel economics, consumer behavior, performance measurement, and marketing data limitations.
- Demonstrate experience managing budgets, evaluating investments, overseeing vendors and agencies, planning resources, and balancing creative and commercial priorities.
- Have people management, collaboration, communication, prioritization, and project management skills.
- Be able to provide constructive feedback, make timely decisions, delegate effectively, and develop team members.
- Work independently in a fast-paced environment, navigate evolving processes and incomplete information, identify risks early, and turn strategic recommendations into actionable plans.
- Preferred: experience scaling brands through national retail expansion, especially with Walmart, Target, or Ulta Beauty.
- Preferred: familiarity with textured haircare and multicultural beauty consumers, culturally relevant campaigns, creator or celebrity partnerships, brand collaborations, or international market adaptation.
Responsibilities
- Define brand positioning, messaging, value propositions, and competitive differentiation using consumer research, feedback, category trends, and cultural insights.
- Lead go-to-market planning for product launches, collections, and major initiatives, including channel-specific strategies, timelines, budgets, deliverables, and measurement.
- Develop creative concepts, storytelling platforms, and briefs, and coordinate campaigns across paid, owned, earned, retail, influencer, public relations, and experiential channels.
- Lead organic social strategy, content planning, publishing calendars, community engagement, quality control, and performance optimization.
- Partner with Growth teams on social commerce, affiliate content, paid amplification, analytics, and structured testing.
- Develop coordinated marketing initiatives across DTC, Amazon, TikTok Shop, national retail, and international markets.
- Manage campaign plans, timelines, budgets, vendors, external partners, milestones, approvals, and delivery risks.
- Measure brand health, awareness, consideration, product adoption, social performance, launch readiness, and budget effectiveness; lead post-campaign reviews.
- Lead, coach, and develop Brand and Social team members, and collaborate with cross-functional teams to align execution with business goals.
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