Google Ads Specialist, Paid Media

HIPDigital marketing

Remote position (You MUST be located in the US.), 8 am - 5 pm CST, Monday to FridayFull-TimeJunior

Salary not disclosed

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Job Details

Have 2+ years of experience in a similar role.
Have hands-on experience managing lead-generation campaigns; orthodontic or dental experience is preferred.
Have expertise in Google Search and Performance Max campaigns.
Have strong analytical skills and proficiency with data analysis tools.
Be able to troubleshoot performance issues, make data-driven suggestions, meet KPIs, and optimize campaigns for ROI.
Have excellent written and verbal communication skills and be able to explain complex information to partners and internal teams.
Bring strategic thinking and a proactive approach to identifying opportunities for ROAS improvement.
Be comfortable using or learning ClickUp, Asana, HighLevel (CRM), Slack, Zoom, Gmail, and Google Workspace.
Have reliable high-speed internet and a dedicated, distraction-free remote workspace.

Create and continuously optimize lead-generation campaigns, primarily in Paid Search.
Own ad performance and meet KPIs across multiple media channels and budgets.
Troubleshoot performance issues and develop action plans to improve results.
Identify opportunities in partner accounts and implement strategies with the team.
Analyze performance data and recommend strategies using tools inside and outside Google Ads.
Monitor spend and bids daily to keep partner budgets on pace through the end of the month.
Write ad copy tailored to each partner’s goals and priorities.
Work with Partner Success to answer partner questions, communicate strategy updates, and provide recommendations.
Collaborate with SEO, Web, Creative, Sales, and Support teams to address partner needs.
Report campaign effectiveness and ROI, and refine processes based on industry trends and best practices.

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