- Own the vision and roadmap for Employ, JazzHR, Lever, and Jobvite web domains aligning with business goals.
- Drive data-driven conversion rate optimization (CRO) across landing pages and key user flows.
- Execute organic growth strategies including technical SEO, AEO, and GEO to ensure search visibility.
- Partner with product marketing and content teams to align messaging and improve user experience.
- Refine site architecture, navigation, and user flows for improved discoverability and engagement.
- Manage internal teams and external agencies to ensure consistency and scalability across brands.
- Scale a culture of experimentation and A/B testing to inform ongoing site optimization.
- Define and track web KPIs to report on traffic quality, conversion, and pipeline contribution.
- Oversee technical execution and development to ensure site scalability and performance.
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