Performance Marketing Specialist, Paid Search & Media
New
C
ConstructorEcommerce search
Remote - AMERFull-TimeMiddle
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 2-3 years of hands-on paid media experience
- Required Skills
- SalesforceHubSpotAsana
Requirements
- Have 2-3 years of hands-on paid media experience, ideally in a media agency or performance-focused environment.
- Have hands-on experience building and optimizing Google Ads search campaigns, ideally focused on lead generation.
- Have working knowledge of conversion tracking, including pixels, UTMs, and primary versus secondary conversions.
- Have experience managing budgets and pacing against goals, preferably for leads, pipeline, cost efficiency, and ROI.
- Have experience running structured tests and turning results into clear recommendations.
- Preferred: experience in a B2B or B2B SaaS environment.
- Preferred: experience with YouTube, Display, DOOH, or LLM ad placements.
- Preferred: experience localizing campaigns for EMEA markets and building audiences from first- and third-party data.
- Preferred: experience with HubSpot, 6sense, Dreamdata, Asana, and/or Salesforce.
- Bring strong attention to detail in QA, analytical skills, and performance optimization experience.
- Be a clear writer who can create ad copy for different audiences and markets, and manage several campaigns in parallel.
Responsibilities
- Plan, launch, and optimize ads across Google Search and YouTube, Display, DOOH, and LLMs.
- Translate Sales and Demand Gen goals into campaign plans by stage, persona, and segment.
- Build search campaigns end-to-end, including keywords, match types, negative keywords, bidding, copy, audiences, and assets.
- Run QA across copy, assets, campaign structure, audiences, UTMs, and keywords before launch.
- Partner with the EMEA team to localize global campaigns for its markets.
- Manage audience list hygiene, targeting, first- and third-party data audiences, pixels, and conversion architecture.
- Manage budgets, pacing, and anomaly detection against lead volume, lead quality, conversion, pipeline, and ROI.
- Run structured tests and ongoing search query analysis and keyword optimization.
- Lead weekly cross-channel optimization syncs and deliver weekly, monthly, and quarterly reporting with recommendations.
View Full Description & ApplyYou'll be redirected to the employer's site
