Senior Strategist, Paid Search B2B
New
C
Code3B2B marketing
Remote, United StatesFull-TimeSenior
Salary$82,000 — $106,000 USD
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Job Details
- Experience
- 4-6 years of hands-on paid search experience
- Required Skills
- SalesforceCRM
Requirements
- Have 4-6 years of hands-on paid search experience.
- Bring substantial experience developing and optimizing SEM programs for B2B organizations.
- Have experience with lead-generation, pipeline, and revenue objectives.
- Demonstrate experience developing and executing paid search strategies to generate qualified leads, opportunities, and sales pipeline.
- Be able to anticipate client requests and team and agency needs and provide proactive solutions.
- Have experience using CRM and marketing automation data to evaluate paid search performance beyond the initial website conversion.
- Experience with Salesforce, HubSpot, Marketo, or similar platforms is strongly preferred.
- Digital marketing and/or paid search media strategy certifications are a plus, including Google Analytics, Microsoft Advertising Search, or Google Ads Search certifications.
Responsibilities
- Provide paid search strategy and conduct routine audits across B2B accounts using Google and Microsoft platforms.
- Develop paid search strategies that generate qualified leads, opportunities, and sales pipeline in line with client business objectives.
- Build campaigns, manage pacing, and deploy optimizations.
- Conduct keyword research, write ad copy, optimize campaigns, and establish bidding strategies to meet client KPIs.
- Perform QA on campaign builds, edits, landing pages, URL tags, campaign settings, and measurement studies.
- Use CRM, marketing automation, and analytics data to assess performance beyond initial website conversions.
- Partner with client and internal teams to connect paid search activity with lead quality, sales outcomes, pipeline, and revenue.
- Manage media planning, forecasting, budgeting, campaign setup, learning agendas, and performance analysis.
- Advise clients on search and digital marketing through recommendations, industry trends, and platform updates.
- Support new business pitches with platform audits and recommendations.
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