Senior Demand Generation Manager, B2B Software

New

Thrive by ShopventoryB2B software

U.S. residencyFull-TimeManager

Salary$110K - $140K; $110K – $140K • Offers Bonus. Base salary ranges between $110-140k based on experience level

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Job Details

Experience: 10+ years of experience in B2B software across demand generation, growth marketing, acquisition, or closely related disciplines.
Required Skills: CRM

10+ years of experience in B2B software across demand generation, growth marketing, acquisition, or closely related disciplines.
Hands-on experience executing across multiple acquisition channels and understanding when and why to use each.
A track record of generating qualified leads, signups, and pipeline for software products.
Experience building demand for a new product or entering a new market, alongside optimizing established acquisition programs.
Experience marketing to small businesses or running self-serve, freemium, or product-led growth motions.
Partner or ecosystem marketing experience, such as app marketplaces, integration partners, or channel co-marketing.
Strong experimentation skills, including prioritizing tests, interpreting results, and deciding what to scale or stop.
Ability to translate customer research into positioning, messaging, and campaigns.
Strong analytical skills and experience with CRM, marketing automation, attribution, and reporting tools.
Experience working closely with sales, marketing, and product teams.
Willingness to execute directly and use new AI tools in day-to-day work.
U.S. residency and ability to travel periodically to the Denver, Colorado office.

Build and execute a demand generation strategy across Verai and Thrive, with a primary focus on Verai.
Identify and test acquisition channels, including paid search and social, SEO and content, email, outbound, partnerships, communities, referrals, and events.
Grow demand through app marketplaces, integration partners, and partner co-marketing.
Run experiments with clear hypotheses, success criteria, budgets, and timelines; measure results and decide what to expand or stop.
Develop and test audiences, offers, messaging, landing pages, and conversion paths to drive qualified signups.
Partner with sales to evaluate lead quality, incorporate prospect feedback, and connect campaigns to pipeline and paying customers.
Work with marketing and product teams to turn customer needs and product capabilities into campaigns.
Report on channel performance, acquisition costs, signup conversion, and pipeline contribution.
Identify opportunities to introduce Verai to relevant Thrive customers and audiences.

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