Marketing Communications Specialist
New
J
JobgetherCannabis marketing
A remote position based in the United StatesFull-TimeJunior
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- At least 2 years of marketing experience; at least 1 year of experience with a customer relationship management platform is a plus.
- Required Skills
- SalesforceHubSpot
Requirements
- At least 2 years of marketing experience, preferably involving digital communications, campaign execution, CRM, or social media management.
- Experience with email and SMS marketing platforms is preferred, including Klaviyo, Springbig, Alpine IQ, or comparable solutions.
- Familiarity with social media scheduling and publishing tools and platform-specific best practices for Meta, YouTube, and TikTok is required.
- At least 1 year of experience with a CRM platform such as HubSpot or Salesforce is a plus.
- Excellent written and verbal communication skills for producing audience-appropriate messaging and coordinating with teams and external partners.
- Strong attention to detail and organization to manage campaigns, content calendars, deadlines, and quality assurance tasks.
- Ability to interpret campaign metrics, identify trends, evaluate effectiveness, and translate insights into optimization strategies.
- Ability to follow marketing compliance procedures and recognize issues involving cannabis advertising, privacy, consent, SMS communications, and platform requirements.
- Comfort working with digital marketing platforms, campaign reporting tools, content management systems, and social media analytics.
- Ability to work independently, take ownership of assigned initiatives, adapt to changing priorities, and collaborate with creative, marketing, wholesale, and vendor teams.
- Reliability and adaptability to occasional evening or weekend work.
Responsibilities
- Plan, build, quality-check, and deploy email and SMS campaigns for B2C and B2B audiences.
- Develop audience segments and maintain contact lists, opt-in and opt-out records, and segmentation hygiene.
- Test campaign messaging, formats, audience segments, and send times; analyze results and apply findings to improve performance.
- Develop social media content strategies and publishing calendars, and monitor comments and direct messages.
- Review communications for cannabis advertising requirements, state-specific regulations, and platform policies; address or escalate potential issues.
- Coordinate campaign assets and copy with Creative Services, and collaborate with Brand Ambassadors on field and event content.
- Develop partner communications, including product announcements, promotions, sales enablement materials, and co-branded initiatives.
- Manage assigned marketing vendors and evaluate service quality and performance.
- Analyze weekly and monthly email, SMS, and social media performance and implement actionable improvements.
- Lead assigned cross-functional initiatives and maintain publishing cadence, deadlines, quality, and response-time standards.
View Full Description & ApplyYou'll be redirected to the employer's site
