- Develop and evolve positioning and messaging across verticals.
- Translate technical capabilities into clear, differentiated messaging for enterprise data buyers.
- Create collateral, pitch decks, competitive battlecards, and training for the go-to-market team.
- Partner with product and marketing teams to develop launch messaging and coordinate cross-functional rollouts.
- Monitor the market and turn competitive insights into messaging, sales enablement, and go-to-market programs.
- Partner with sales and customer-facing teams to understand buyer needs, objections, and use cases.
- Feed buyer insights back into messaging and product planning.
SaaS