Senior Product Marketing Manager, Platform
New
C
ChainalysisBlockchain analytics
Remote - USAFull-TimeManager
Salary$152K - $230K; $152K – $230K • Offers Equity • Offers Bonus • Multiple Ranges; Zone A: $173K – $230K • Offers Equity • Offers Bonus; Zone B: $152K – $200K • Offers Equity • Offers Bonus
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Job Details
- Experience
- 8+ years in product, solutions, industry, or B2B enterprise technology marketing.
Requirements
- Have 8+ years of experience in product, solutions, industry, or B2B enterprise technology marketing.
- Have experience building a new proposition, segment, or business line without an existing playbook.
- Demonstrate positioning experience that changes how customers and sellers see a problem and connects multiple capabilities into one value story.
- Have experience designing lifecycle campaigns or expansion programs and owning their messaging and mechanics.
- Bring exceptional writing and editorial judgment across headlines, persuasive narratives, practical sales content, and executive-level messaging.
- Be comfortable driving ambiguous, multi-stakeholder work across Product, Sales, technical and revenue teams, and senior leaders.
- Nice to have: experience with blockchain, digital assets, or crypto-native financial infrastructure.
- Nice to have: experience marketing AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology.
- Nice to have: familiarity with consumption- or usage-based pricing and packaging.
Responsibilities
- Define and evolve the Chainalysis platform story, including what its intelligence enables and how it is differentiated.
- Build messaging that helps go-to-market teams tell the platform story consistently.
- Own competitive positioning and translate market developments into actionable guidance for deal teams.
- Build lifecycle campaigns for onboarding, activation, expansion, and renewal in partnership with demand generation, product, and sales strategy.
- Identify expansion patterns across segments and develop cross-sell and upsell plays with triggers, messaging, proof, and seller assets.
- Explain the commercial model in terms customers can connect to product usage and value.
- Lead go-to-market planning for portfolio-wide launches, working with segment leads on audience-specific value propositions.
- Create strategic sales content, including first-call decks, value maps, discovery frameworks, ROI stories, objection handling, and sales plays.
- Use churn, win-loss, field feedback, and competitive signals to sharpen positioning and measure business health.
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