Senior Field Marketing Manager - DACH
New
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TwilioEnterprise SaaS
Location: Remote - United Kingdom; This role will be remote, and based in the UK.Full-TimeManager
Salary not disclosed
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Job Details
- Languages
- Fluent/Native German (written and verbal) communication skills, along with impeccable English
- Experience
- 5–7 years of enterprise software/SaaS field marketing experience
- Required Skills
- Project ManagementSalesforce
Requirements
- Bring 5–7 years of enterprise software/SaaS field marketing experience.
- Have a proven track record of owning event strategy and execution tied to pipeline and revenue generation.
- Demonstrate deep familiarity with Germany, Austria, and Switzerland, including business etiquette, enterprise tech hubs, and local event ecosystems.
- Have fluent/native German written and verbal communication skills and impeccable English.
- Demonstrate commercial acumen and the ability to work as a trusted peer to senior sales leadership and enterprise Account Executives.
- Have hands-on experience with CRM and marketing automation tools such as Salesforce and Marketo.
- Bring project management skills and the discipline to manage multiple complex event activations.
- Have a bachelor’s degree or equivalent practical experience.
- Familiarity with account-based marketing methodologies and account-level pipeline tracking within enterprise SaaS is desired.
Responsibilities
- Partner with DACH First-Line Managers and Account Executives to align event programs with regional revenue targets and priority accounts.
- Design targeted event experiences, including C-level roundtables, founder dinners, technical workshops, and roadshows.
- Lead event strategy, content localization, speaker sourcing, venue management, and execution for regional events.
- Own Twilio’s regional presence at strategic industry conferences and hyperscaler co-marketing events with the Partner Marketing Manager.
- Tailor event touchpoints and executive follow-up to DACH business culture and regional compliance and legal standards.
- Establish lead and attendee follow-up SLAs with regional SDR and AE teams.
- Develop post-event content and micro-campaigns to support Account Executives and enterprise account teams.
- Measure and report event outcomes, including target account penetration, pipeline, deal velocity, and closed-won revenue.
- Manage the regional field marketing budget and local vendor relationships.
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