Senior Account-Based Experience Marketing Manager
New
T
TurnitinEducation technology
United KingdomFull-TimeManager
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 7+ years of experience in B2B marketing, with at least 4 years focused on Account-Based Marketing (ABM), Account-Based Experience (ABX), strategic demand generation, or field marketing.
- Required Skills
- Salesforce
Requirements
- Have 7+ years of experience in B2B marketing.
- Have at least 4 years focused on ABM, ABX, strategic demand generation, or field marketing.
- Demonstrate experience owning and leading ABM/X strategy, developing scalable programs, and establishing strategic frameworks.
- Have experience driving measurable pipeline and revenue impact across complex B2B organizations.
- Understand account segmentation, buying groups, account planning, customer lifecycle marketing, and account engagement strategies.
- Have experience developing account-specific and segment-based plays for acquisition, expansion, and retention.
- Bring strong analytical skills and experience measuring account engagement, pipeline influence, opportunity creation, and revenue impact.
- Have experience with Salesforce and marketing automation platforms such as Pardot or similar technologies.
- Be familiar with ABM platforms, intent data providers, enrichment solutions, and account intelligence tools.
- Have experience creating executive-level reporting and presenting program performance, insights, and recommendations to stakeholders.
Responsibilities
- Own and drive the global ABX strategy and roadmap, evolving workflows into a scalable, repeatable program.
- Define account selection methodologies, account planning processes, engagement frameworks, and measurement models.
- Partner with Revenue Operations to mature account-level reporting, engagement scoring, attribution, and performance measurement.
- Develop and operationalize ABX plays for customer acquisition, expansion, and retention.
- Lead cross-functional GTM alignment and establish scalable processes and governance across Sales, Marketing, SDRs, and Customer Success.
- Use account intelligence, market insights, and performance data to prioritize opportunities and improve personalization, orchestration, and account engagement.
- Establish best practices and playbooks that can be replicated across regions and product portfolios.
- Shape the ABX technology and data roadmap by evaluating and recommending technologies, data sources, and processes.
- Serve as the ABX subject matter expert, influencing senior stakeholders and driving organizational adoption and continuous improvement.
View Full Description & ApplyYou'll be redirected to the employer's site
