Senior Digital Marketing Manager
F
Form3Payments technology
Location: 100% Remote (UK & US*); hiring locations: United Kingdom; United States (Connecticut, Florida, New Jersey, New York, North Carolina)Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6+ years’ experience in B2B digital marketing, demand generation or campaign management.
- Required Skills
- SalesforceDigital Marketing
Requirements
- Bring 6+ years’ experience in B2B digital marketing, demand generation or campaign management.
- Develop campaign strategies and deliver integrated marketing campaigns.
- Link marketing investment to revenue growth and return on investment.
- Demonstrate expertise in account-based marketing, audience segmentation, pipeline generation and campaign activation.
- Use AI, automation and marketing technology to improve campaign performance.
- Lead an integrated digital strategy across websites, landing pages, email, paid media, search and social.
- Bring strong analytical and performance-reporting skills and a commercial, customer-focused approach.
- Collaborate across functions with strong communication and stakeholder-management skills.
- Experience in technology, SaaS, Fintech or payments is desirable.
- Experience across multiple markets and familiarity with Salesforce, Pardot, Salesloft, Cognism or ZoomInfo are desirable.
Responsibilities
- Develop and own Form3’s digital growth and demand generation strategy.
- Create go-to-market plans for products, propositions, markets and strategic announcements.
- Create integrated, multi-channel programmes that generate awareness, engagement, qualified leads and pipeline.
- Build account-based marketing programmes for high-value prospects and strategic accounts.
- Use AI, automation and marketing technology to improve targeting, personalisation, lead generation and campaign performance.
- Monitor performance across the marketing funnel and make insight-led recommendations.
- Improve website performance, conversion rates, user journeys and marketing-driven engagement.
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