Google Ads & Paid Search Specialist
P
PearlB2B luxury hospitality
Work From Anywhere in LATAM, EST │ Flexible hours with US overlapFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English at C1+ CEFR level (client-facing fluency required)
- Experience
- 3+ years of hands-on Google Ads management, including 2+ years in B2B lead generation
- Required Skills
- Asana
Requirements
- Have 3+ years of hands-on Google Ads management experience.
- Have 2+ years of experience in B2B lead generation, not e-commerce or B2C.
- Own campaigns end to end, including keyword research, bidding strategy, ad copy, budget management, and performance reporting.
- Show documented Cost Per Lead and Customer Acquisition Cost reductions on your CV, with specific percentages or figures.
- Have experience running campaigns targeting commercial or enterprise buyers with consultative or high-ticket sales cycles.
- Have worked directly with a sales team, using lead quality or MQL/SQL feedback to adjust keywords and audiences.
- Have hands-on experience with a project management tool such as Monday.com, Asana, Trello, or ClickUp.
- Have English proficiency at C1+ CEFR level for client-facing work.
- Prior exposure to luxury goods, hospitality, or high-end commercial products is a plus.
- Google Analytics 4, Looker Studio, CRM platforms, or bringing Google Ads management in-house from an external agency are advantageous.
Responsibilities
- Manage Google Ads accounts end to end for B2B lead generation campaigns.
- Optimize bidding, campaign structure, and ad copy to lower Cost Per Lead and Customer Acquisition Cost.
- Expand keyword research into luxury hospitality and commercial markets.
- Coordinate landing page updates with the team to improve conversion rates.
- Join internal sales calls and strategy sessions to learn customer needs and buying cycles.
- Identify and test new keywords, audience segments, and vertical opportunities based on sales input.
- Translate sales feedback into campaign changes and new channel proposals.
- Track and report campaign performance against lead volume and cost targets.
- Share data-backed recommendations with leadership and run structured tests, documenting results.
- Plan and track deliverables in Monday.com or a similar project management tool, and update stakeholders on priorities, progress, and blockers.
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