Paid Social Specialist (Meta Ads)

LagoDigital marketing

Workable locations: Philippines. Serbia. North Macedonia. Mexico. Argentina, Monday - Friday. 9AM - 5PM CSTFull-TimeMiddle

Salary not disclosed

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Job Details

Have 3-4 years of experience in Facebook advertising campaign management.
Have expertise in Facebook Ads Manager and Meta Business Suite.
Have experience managing Meta Ads Manager campaigns for multiple clients.
Be proficient in tracking setups, web campaign traffic analysis, and audience engagement metrics.
Have strong project management skills and attention to detail.
Use analytical skills to make data-driven campaign recommendations.
Be comfortable interacting with clients and presenting campaign results and strategies.
Have experience running video ads.
Bring media buying, planning, and creative strategy experience on Meta platforms.
Be proficient in HubSpot or a similar CRM.
Know Asana or similar project management software.
Have experience using Canva for creative development.
Have copywriting and editing skills.

Develop and manage advertising campaigns using Facebook Ads Manager.
Manage 25+ ad accounts, ensuring optimal structure and performance.
Create ad creatives, including copywriting and image selection.
Analyze performance data and recommend campaign improvements.
Present campaign performance reports to clients.
Collaborate with clients to align campaign goals, audiences, and budgets.
Quality-check ads, targeting, and landing page links, and boost organic content on client pages.
Install and configure Meta Pixels via Google Tag Manager, and troubleshoot pixel functionality and data discrepancies.
Set up custom conversions and manage pixel-based custom audiences and client lists.
Coordinate with marketing, development, and creative teams on pixel integration, campaigns, and ad creatives.

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