Social Media Marketing Manager

New

DrHouseHealthcare telehealth

Location: Cebu, PH, Regular overlap with U.S. Central Time (CT) business hours.Part-TimeManager

Salary not disclosed

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Job Details

Have proven experience growing social accounts with results beyond follower counts.
Have experience running campaigns from idea to results.
Have excellent written English and strong social copywriting skills.
Have strong Canva skills and good visual judgment.
Have short-form video experience.
Be highly organized and comfortable reading performance data.
Be able to work independently and with marketing and creative partners.
Be comfortable using AI tools while exercising judgment to avoid generic AI-generated content.
Have healthcare or regulated-industry experience.
Understand, or be willing to quickly learn, healthcare marketing rules, including patient privacy (HIPAA), appropriate health claims, and when to escalate content or comments.

Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube, creating B2B content for LinkedIn and consumer content for other channels.
Develop social campaigns tied to business priorities, seasonal moments, audience needs, and trends.
Build and maintain a rolling 30-day content and campaign calendar.
Generate ideas and write hooks, captions, and post copy.
Create everyday posts in Canva using templates, existing assets, carousels, user-generated content, and simple short-form video.
Help build the user-generated content and creator strategy, especially for TikTok and Instagram.
Engage with relevant accounts, creators, communities, partners, and B2B audiences.
Test ideas and track performance weekly; recommend what to scale, change, or stop, and flag top content for paid promotion.
Help set the social look and feel, including templates and content formats, and own day-to-day execution.

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