Social Media & Digital Marketing Specialist

D2BRecruitment and workforce

Workable workplace: remote; Workable locations: Manila, Philippines; Location: Manila, Philippines, AU or NZ Business HoursContractMiddle

Salary75,000 - 85,000 PHP per other

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Job Details

Languages: Exceptional verbal and written English communication skills
Experience: Minimum 3+ years of dedicated experience in digital marketing, performance marketing, or social media management.
Required Skills: Digital MarketingCanva

Have at least 3 years of dedicated experience in digital marketing, performance marketing, or social media management.
Have a proven track record developing and executing multi-channel marketing strategies from scratch.
Have advanced working knowledge of LinkedIn, Facebook, Instagram, and Meta Business Suite.
Have hands-on paid advertising experience; Meta Ads is required and LinkedIn Ads is strongly preferred.
Be highly proficient with Canva, CapCut, Meta Business Suite, and social media scheduling platforms.
Have strong verbal and written English skills, including professional writing for Australian B2B executives and engaging writing for candidate markets.
Understand digital marketing metrics, funnel optimization, B2B lead generation, and paid campaign performance analysis.
Be self-directed, highly organized, and comfortable working autonomously in a remote environment.
Be able to combine marketing strategy with hands-on content execution and present ideas to senior leadership.
Be available to work AU or NZ business hours.

Develop and implement an organic social media strategy across LinkedIn, Instagram, Facebook, and emerging digital channels.
Build monthly content calendars aligned with hiring drives and company growth goals.
Audit platform metrics and refine positioning, audience reach, and engagement.
Create copy, graphics, carousels, promotional collateral, and short-form video for Australian decision-makers and Filipino tradespeople.
Maintain brand governance and visual consistency across digital touchpoints.
Plan, launch, and optimize campaigns through Meta Ads Manager and LinkedIn Campaign Manager.
Build B2B lead generation campaigns targeting Australian construction firms, subcontractors, and enterprise hiring managers.
Run candidate attraction campaigns for qualified Filipino tradespeople and test ad copy, creative, and target demographics.
Track ROI, ROAS, and campaign KPIs and provide recommendations to leadership.
Monitor channel performance, report campaign results, and identify conversion bottlenecks and lead-generation tests.

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