Group Director, Omnichannel & Media Strategy

New

Real ChemistryHealthcare communications

Location: Remote - USAFull-TimeDirector

Salary175,000 - 200,000 USD per year

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Job Details

Experience: 12+ years of experience in media strategy and/or omnichannel strategy with significant media responsibility, within healthcare, pharmaceutical, biotech, or life sciences.
Required Skills: Behavioral scienceCRM

Bring 12+ years of media strategy and/or omnichannel strategy experience with significant media responsibility in healthcare, pharmaceutical, biotech, or life sciences.
Have strong knowledge of paid media strategy, including paid search, paid social, programmatic, video, and other digital media.
Demonstrate success developing omnichannel strategies across multiple accounts, brands, therapeutic categories, customer types, channels, and markets.
Bring expertise in audience architecture, customer journey design, media and channel strategy, orchestration planning, behavioral science, measurement, and data-driven optimization.
Have experience connecting paid media with CRM, field engagement, owned and earned channels, content, and digital experiences for HCP and/or patient journeys.
Interpret media performance, audience data, research, and customer insights and translate them into strategic recommendations.
Lead large, complex client engagements independently and advise executive stakeholders.
Have experience establishing methodologies, governance models, operating frameworks, and strategic standards across teams and accounts.
Demonstrate a track record of client retention, organic growth, and new business while balancing billability, team utilization, and commercial objectives.
Have experience leading multiple strategy teams and managing three to eight direct or indirect reports, including coaching, performance management, career development, succession planning, and recruiting.

Lead omnichannel strategy development and delivery across clients, brands, therapeutic areas, and engagement programs.
Develop integrated media, audience, journey, engagement, and channel strategies aligned with client objectives.
Define the role of paid media across CRM, owned, earned, field, content, and digital experiences.
Establish best practices for audience architecture, journey design, channel planning, orchestration, governance, and optimization.
Advise clients on media and omnichannel strategy, customer experience, activation, measurement, and growth.
Own strategic delivery, client retention, and growth across a portfolio of accounts.
Partner with Media, Analytics, Engagement Strategy, Creative, and Client Services teams on integrated solutions.
Lead client workshops, strategic planning sessions, and executive presentations.
Identify opportunities to use media, technology, AI, analytics, and customer insights to improve client outcomes and agency capabilities.
Lead, develop, and coach strategists, and contribute to business development and new strategic offerings.

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