Associate Director, Omnichannel & Media Strategy
New
R
Real ChemistryHealthcare marketing
Location: Remote - USAFull-TimeDirector
Salary90,000 - 115,000 USD per year
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Job Details
- Required Skills
- CRM
Requirements
- Demonstrated experience developing media strategy, ideally within healthcare, pharmaceutical marketing, or another highly regulated or complex industry.
- Strong understanding of paid media strategy and how paid search, paid social, programmatic, video, and other digital media work together within an omnichannel ecosystem.
- Experience leading client workshops, strategic planning sessions, or collaborative working sessions.
- Strong understanding of how paid media connects with owned channels, CRM, field engagement, content, and digital experiences.
- Ability to translate research, data, media performance, and campaign results into strategic recommendations.
- Experience overseeing junior strategists and providing feedback, training, or quality review.
- Strong client communication, presentation development, and facilitation skills.
Responsibilities
- Architect omnichannel engagement strategies with media strategy at the core, connecting paid media with owned, earned, CRM, field, and digital channels.
- Lead audience segmentation, persona development, and customer prioritization across healthcare professional, patient, caregiver, and other relevant audiences.
- Design end-to-end customer journeys that identify audience needs, barriers, behaviors, triggers, and engagement opportunities.
- Develop media and channel orchestration frameworks that define the role of paid media across owned, earned, field, CRM, and digital touchpoints.
- Lead client and internal workshops focused on audience strategy, journey design, and engagement planning.
- Define measurement frameworks, testing plans, and strategic requirements for CRM, analytics, and engagement platforms.
- Translate client needs, market research, media and campaign performance, and audience insights into strategic recommendations for cross-functional teams.
- Oversee supporting strategists, delegate work, and review deliverables for strategic quality and consistency.
- Contribute to scoping conversations and manage multiple client workstreams to established timelines and utilization expectations.
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