Growth Marketing Manager

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Acceler8 LabsGrowth marketing
Live in the USFull-TimeManager
Salary not disclosed
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Job Details

Experience
4+ years of experience across growth marketing, demand generation, digital marketing, or a similar role
Required Skills
Project ManagementCRM

Requirements

  • Have 4+ years of experience in growth marketing, demand generation, digital marketing, or a similar role.
  • Have experience owning marketing across multiple channels rather than specializing in one area.
  • Understand how paid acquisition, content, email, websites, CRM, and sales activity work together to create and convert demand.
  • Be comfortable measuring marketing against pipeline and revenue.
  • Have strong project management skills and the ability to turn strategy into priorities, timelines, owners, and next steps.
  • Be organized and proactive in managing multiple workstreams and communicating progress.
  • Move between strategy and execution and coordinate internal or external resources.
  • Have experience with CRM and marketing automation platforms and understand lead journeys, attribution, nurture, and funnel management.
  • Be able to develop messaging and content, including campaign messaging and website copy.
  • Use performance data and market insights to test ideas and determine what is working.
  • Communicate clearly with leadership, sales, creative teams, external partners, and other stakeholders.
  • Live in the US.

Responsibilities

  • Own the growth marketing strategy and quarterly roadmap, prioritizing channels, campaigns, audiences, and offers.
  • Lead demand generation across paid media, the website, email, content, and other relevant channels.
  • Own website messaging and market positioning within the existing brand framework.
  • Develop and manage the content strategy and editorial calendar.
  • Build and improve CRM, marketing automation, nurture journeys, lead routing, source attribution, and UTM tracking.
  • Partner with leadership, sales, and partnerships on campaigns, messaging, case studies, and pitch materials.
  • Identify partnerships, events, speaking opportunities, awards, and other demand channels.
  • Manage marketing workstreams, calendars, stakeholders, dependencies, deadlines, and progress communication.
  • Establish KPIs and report on marketing performance, qualified leads, meetings, pipeline, and revenue.
  • Manage marketing investment and maintain a testing roadmap, using performance data to optimize spend and activity.
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