Marketing CRM Ops Technical Specialist

ZipDigital financial services

Remote-first opportunity for US-based employeesFull-TimeMiddle

SalaryThe annual base Pay Range for this position is $70,000 - $80,000.

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Job Details

Experience: 2+ years of experience in CRM, lifecycle marketing, digital campaign operations, or marketing automation roles
Required Skills: A/B testing

Have 2+ years of experience in CRM, lifecycle marketing, digital campaign operations, or marketing automation roles.
Have hands-on experience with CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, Pardot, Marketo, or Cheetah.
Have experience executing campaigns across email, push notifications, SMS, or in-app messaging.
Be familiar with customer segmentation, targeting strategies, audience management, and lifecycle marketing principles.
Have experience with campaign reporting, attribution, A/B testing, and engagement metrics.
Have experience using AI tools or automation workflows for campaign execution, personalization, reporting, or operational efficiency.
Demonstrate analytical and problem-solving skills.
Be able to manage multiple campaigns, timelines, and priorities with attention to detail.
Be able to collaborate across technical and non-technical stakeholder groups.
A bachelor’s degree or equivalent practical experience in Marketing, Communications, Business, Analytics, or a related field is preferred.

Build and execute CRM campaigns across email, push, SMS, and lifecycle channels.
Execute campaign operations from audience segmentation and setup through QA, deployment, monitoring, and reporting.
Support data-driven audience targeting using customer insights, behavioral data, and lifecycle engagement trends.
Translate approved campaign goals into documented execution steps, timelines, audience criteria, and quality checks with Marketing, Product, Data, and CRM stakeholders.
Monitor campaign performance through A/B testing, personalization, device optimization, and engagement analysis, and recommend improvements for review.
Use approved AI-driven tools and experimentation to improve segmentation, targeting, workflow efficiency, and campaign performance.
Analyze campaign results and operational metrics and provide recommendations for continuous improvement.
Support journey management, business rules, campaign troubleshooting, and workflow documentation.
Manage customer data integrations and campaign dependencies to support accurate targeting, personalization, and delivery across platforms.
Stay current on CRM, Martech, and AI-enabled marketing practices to help evolve lifecycle marketing capabilities.

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