Marketing CRM Ops Technical Specialist
New
Z
ZipDigital financial services
Remote-first opportunity for US-based employeesFull-TimeJunior
SalaryThe annual base Pay Range for this position is $70,000 - $80,000.
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Job Details
- Experience
- 2+ years of experience in CRM, lifecycle marketing, digital campaign operations, or marketing automation roles
- Required Skills
- A/B testingCRM
Requirements
- 2+ years of experience in CRM, lifecycle marketing, digital campaign operations, or marketing automation roles.
- Hands-on experience with CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, Pardot, Marketo, or Cheetah.
- Experience executing campaigns across email, push notifications, SMS, or in-app messaging.
- Familiarity with customer segmentation, targeting strategies, audience management, and lifecycle marketing principles.
- Experience using campaign reporting, attribution, A/B testing, and engagement metrics to inform decisions.
- Experience using AI tools or automation workflows for campaign execution, personalization, reporting, or operational efficiency.
- Ability to manage multiple campaigns, timelines, and priorities with attention to detail.
- Bachelor's degree or equivalent practical experience in Marketing, Communications, Business, Analytics, or a related field preferred.
Responsibilities
- Build and execute CRM campaigns across email, push, SMS, and lifecycle channels.
- Manage campaign operations from audience segmentation and setup through QA, deployment, monitoring, and reporting.
- Support audience targeting strategies using customer insights, behavioral data, and lifecycle engagement trends.
- Partner with Marketing, Product, Data, and CRM stakeholders to document campaign steps, timelines, audience criteria, and quality checks.
- Monitor campaign performance through A/B testing, personalization, device optimization, and engagement analysis, and recommend improvements.
- Use approved AI-driven tools and experimentation to improve segmentation, targeting, workflow efficiency, and campaign performance.
- Analyze campaign results and operational metrics to recommend continuous improvements.
- Support journey management, business rules, campaign troubleshooting, and workflow documentation.
- Manage customer data integrations and campaign dependencies to support accurate targeting, personalization, and delivery.
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