Senior Google Ads Specialist
New
H
HuzzleDigital marketing
Argentina. Colombia. Mexico. Chile. Costa Rica. BrazilFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- Excellent written and verbal English communication skills.
- Experience
- 4–5+ years of proven, hands-on experience managing Google Ads campaigns.
- Required Skills
- Google AnalyticsMarketing
Requirements
- Have 4–5+ years of proven, hands-on experience managing Google Ads campaigns.
- Have advanced knowledge of Google Ads Search, Shopping, Display, and Performance Max.
- Demonstrate success managing and scaling advertising budgets while maintaining strong performance.
- Understand ROAS, CPA, CPC, CTR, conversion rates, and other key performance metrics.
- Be proficient in Google Analytics 4, Google Tag Manager, and conversion tracking.
- Have experience with campaign optimization, bidding strategies, audience segmentation, and remarketing.
- Bring strong analytical skills and the ability to translate data into actionable strategies.
- Have excellent written and verbal English communication skills.
- Be able to work independently, manage multiple campaigns, and meet performance targets.
- Experience with international clients, preferably in the UK, US, or Australian markets, is preferred.
- Google Ads certifications, agency paid media experience, and experience with eCommerce, SaaS, B2B lead generation, or service-based businesses are nice to have.
- Familiarity with Looker Studio, Google Merchant Center, and landing page optimization is a plus.
Responsibilities
- Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max.
- Develop and execute paid advertising strategies focused on lead generation, conversions, and revenue growth.
- Manage and optimize advertising budgets to maximize ROAS and reduce CPA.
- Conduct keyword research, competitor analysis, audience targeting, and campaign restructuring.
- Implement and troubleshoot conversion tracking using Google Tag Manager, Google Analytics 4, and Google Ads.
- Run A/B tests on ad copy, landing pages, bidding strategies, and targeting.
- Analyze campaign performance and identify opportunities to improve conversion rates and profitability.
- Create performance reports and communicate actionable insights to stakeholders.
- Stay updated on Google Ads platform changes, automation, and industry best practices.
- Take ownership of campaign performance and recommend improvements.
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