Google Ads Specialist
New
R
Remote Talent LATAMDigital marketing
This position is only open to candidates residing in Latin American (LATAM) countries, such as: Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, Venezuela.ContractJunior
SalaryStarting at $3,500 USD/month (negotiable based on experience). Work-from-home equipment stipend.
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Job Details
- Experience
- 2+ years of hands-on experience managing and optimizing Google Ads campaigns.
- Required Skills
- MarketingLead Generation
Requirements
- Have 2+ years of hands-on experience managing and optimizing Google Ads campaigns.
- Have strong experience with lead generation campaigns, including optimization for CPL, CPA, conversion volume, and lead quality.
- Have solid knowledge of Google Ads, particularly Search campaigns, Performance Max, remarketing, and bidding strategies.
- Have experience managing multiple client accounts and monitoring campaign performance against established KPIs.
- Be proficient in Google Analytics 4 (GA4), including interpreting reports, understanding conversion events, and troubleshooting tracking issues.
- Be familiar with Google Tag Manager (GTM) and conversion tracking, particularly troubleshooting and reporting rather than implementing tracking from scratch.
- Have strong analytical skills and the ability to translate performance data into actionable optimizations.
- Have attention to detail and organizational skills to manage competing priorities.
- Be proactive in communication and able to collaborate with teammates in a remote environment.
- Be comfortable receiving strategic direction from senior team members and taking ownership of day-to-day campaign execution.
Responsibilities
- Manage and optimize Google Ads campaigns across Search, Performance Max, and remarketing.
- Execute campaign plans developed by senior account leadership and align campaigns with established KPIs and business objectives.
- Monitor lead generation performance, including CPL, CPA, conversion volume, and lead quality.
- Conduct keyword research, search term analysis, and audience research.
- Optimize bidding strategies, budgets, ad copy, and campaign settings based on performance data.
- Analyze campaign performance, identify trends and improvement areas, and provide actionable recommendations.
- Prepare performance reports and use GA4 to evaluate campaign results and conversion behavior.
- Troubleshoot conversion tracking issues and work with internal engineering or technical teams when implementation support is needed.
- Collaborate with Senior Account Directors and other paid media specialists to execute strategies and share performance insights.
- Maintain campaign quality, accuracy, and attention to detail across multiple accounts.
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