Manager, Paid Search
New
R
Real ChemistryHealthcare marketing
Remotely within the USFull-TimeManager
Salary60,000 - 80,000 USD per year
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Job Details
- Experience
- 3+ years of professional experience managing digital media campaigns, with significant hands-on experience in paid search.
- Required Skills
- Microsoft ExcelPowerPoint
Requirements
- Have 3+ years of professional experience managing digital media campaigns, including significant hands-on paid search experience.
- Demonstrate strong expertise in Google Ads, Microsoft Ads, and paid search campaign management.
- Have end-to-end campaign experience spanning planning, setup, launch, optimization, reporting, and performance analysis.
- Understand bidding strategies, keyword management, audience targeting, attribution, conversion optimization, and campaign measurement.
- Be able to monitor performance, manage budgets and pacing, and optimize toward established KPIs.
- Have experience developing forecasts, tracking spend, and maintaining monthly budget actualization.
- Be able to troubleshoot platform, tracking, tagging, attribution, and reporting issues.
- Translate campaign data into insights, performance narratives, and optimization recommendations.
- Have client communication, presentation, analytical, critical-thinking, and problem-solving skills.
- Demonstrate project-management, organizational, and prioritization capabilities across multiple accounts and teams.
- Have experience delegating work, overseeing campaign workstreams, or mentoring and training junior team members.
- Be proficient in Microsoft Excel, PowerPoint, and relevant reporting and analytics platforms.
- Experience with bid management, analytics, and attribution tools is preferred.
- Pharmaceutical and healthcare marketing experience is preferred but not required.
Responsibilities
- Execute and manage paid search campaigns across Google Ads, Microsoft Ads, and supporting search technologies from planning and setup through launch, optimization, and reporting.
- Develop tactical paid search strategies aligned with client objectives, audience strategies, KPIs, and integrated media plans.
- Oversee campaign launches, including setup, trafficking, quality assurance, tracking, tagging, and delivery requirements.
- Manage campaign pacing, budgets, forecasts, and optimization to meet client KPIs.
- Troubleshoot platform, tracking, attribution, trafficking, and reporting issues.
- Translate campaign data into performance narratives, insights, and optimization recommendations for clients and internal stakeholders.
- Identify account growth, testing, and platform innovation opportunities.
- Coordinate account projects with Integrated Media, Analytics, Strategy, Ad Operations, Creative, and Client Experience teams.
- Delegate campaign responsibilities and mentor and train junior team members.
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