Paid Search & YouTube Manager
M
Mars MenMen’s health supplements
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3–5+ years of hands-on Google Ads experience
- Required Skills
- Microsoft ExcelGoogle Sheets
Requirements
- Bring 3–5+ years of hands-on Google Ads experience.
- Have experience at a fast-growing DTC, eCommerce, subscription, or consumer brand, ideally.
- Demonstrate a track record of improving performance and scaling acquisition.
- Bring deep expertise in paid search and Google Ads, including independently building, managing, troubleshooting, and optimizing campaigns.
- Have experience with YouTube Ads; this is strongly preferred.
- Own performance against CPA and ROAS targets while balancing acquisition volume, revenue growth, and efficiency.
- Demonstrate strong analytical skills and a data-driven approach to problem-solving.
- Have advanced proficiency in Excel or Google Sheets and experience with GA4, Northbeam, or similar analytics and attribution tools.
- Understand conversion tracking and measurement, including attribution, conversion signals, and performance-based bidding.
Responsibilities
- Own and scale day-to-day performance of Google Ads and YouTube Ads channels.
- Deploy budgets to meet CPA, acquisition volume, and revenue targets.
- Develop campaign strategies for keyword targeting, bidding, audience segmentation, campaign structure, and budget allocation.
- Build and lead a testing roadmap across ad copy, creative, landing pages, audiences, and bidding strategies.
- Analyze full-funnel performance, diagnose account inefficiencies, and identify opportunities to improve conversion rates.
- Optimize conversion tracking and signal quality, partnering with Analytics on accurate reporting and performance-based bidding.
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