- Own and scale day-to-day performance of Google Ads and YouTube Ads channels.
- Deploy budgets to meet CPA, acquisition volume, and revenue targets.
- Develop campaign strategies for keyword targeting, bidding, audience segmentation, campaign structure, and budget allocation.
- Build and lead a testing roadmap across ad copy, creative, landing pages, audiences, and bidding strategies.
- Analyze full-funnel performance, diagnose account inefficiencies, and identify opportunities to improve conversion rates.
- Optimize conversion tracking and signal quality, partnering with Analytics on accurate reporting and performance-based bidding.
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