Full-Stack Digital Marketing Manager
D
D2BVocational education, cosmetics
Workable workplace: remote; Workable locations: Philippines. Metro Manila, Philippines, Full availability to work during Australian business hours (AEST/AEDT).Full-TimeManager
SalaryUp to PHP 95,000 per month for a highly experienced candidate
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Job Details
- Experience
- Minimum 5 years of practical, hands-on digital marketing experience
- Required Skills
- Google AnalyticsSEODigital MarketingWordPressGenerative AICanva
Requirements
- Minimum 5 years of practical, hands-on digital marketing experience across paid search, paid social, SEO, and website management.
- Demonstrated ability to use generative AI tools to improve campaign speed, SEO output, and content volume while maintaining brand quality.
- Hands-on operational experience managing content and user journeys on WordPress and Magento.
- Experience managing budget-allocated ad spend in Google Ads Manager and Meta Business Suite against CPA and ROAS goals.
- Practical capability in graphic design and short-form video editing using tools such as Canva, CapCut, or Adobe Creative Cloud.
- Reliable high-speed remote environment and full availability during Australian business hours (AEST/AEDT).
- Desired: experience in lead generation for vocational education, Registered Training Organizations, or tertiary institutions.
- Desired: experience in the beauty, cosmetics, or professional creative arts industries.
- Desired: Google Ads, Google Analytics (GA4), or Meta Certified Digital Marketing Associate certifications.
- Desired: technical SEO knowledge, including schema markup, structured data implementation, and Core Web Vitals optimization.
- Desired: portfolio showcasing landing pages, paid ad creatives, short-form videos, email sequences, and AI-driven workflows.
Responsibilities
- Design, build, test, and refine landing pages across WordPress and Magento.
- Build, manage, and optimize campaigns across Google Ads and Meta Ads Suite, expanding into TikTok or LinkedIn where relevant.
- Conduct intent-based keyword research, on-page optimization, metadata planning, and Google Business Profile management.
- Produce, edit, and repurpose written, visual, and short-form video assets for digital platforms.
- Maintain and optimize site content, internal links, and user journeys across WordPress and Magento.
- Design, segment, and deploy email campaigns and automated lead-nurturing, onboarding, abandoned-cart, and retention sequences.
- Implement generative AI tools and repeatable workflows for content, SEO research, copywriting, and ad testing.
- Maintain tracking tags across GA4 and Google Tag Manager and report on ROAS, CAC, conversion rates, and revenue.
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