Digital Marketing Strategist
New
M
MicroSourcingHealthcare marketing
Source API remote eligibility restrictions: PhilippinesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 4+ years of Digital Marketing experience.
- Required Skills
- Google Analytics
Requirements
- Bachelor's degree in Marketing, Communications, Business, Advertising, or a related discipline.
- 4+ years of digital marketing experience.
- Experience managing Google Ads and Meta Ads.
- Strong understanding of paid and organic digital marketing.
- Experience developing marketing strategies rather than only executing campaigns.
- Experience working remotely with international stakeholders.
- Experience supporting U.S. clients is highly preferred.
- Preferred experience in healthcare, medical practices, dental clinics, hospitals, healthcare technology, or value-based care.
- Preferred experience with Local SEO, Google Business Profile optimization, healthcare compliance in digital advertising, HIPAA-aware marketing practices, or multi-location marketing.
- Technical skills include Google Analytics 4, Google Tag Manager, Google Search Console, Google Looker Studio, Canva, Monday.com, Asana, Microsoft Office, and AI-assisted marketing tools.
Responsibilities
- Develop digital marketing strategies and annual and quarterly plans aligned with business objectives.
- Plan marketing campaigns for new clinic openings and create reusable marketing playbooks.
- Manage and optimize paid advertising across Google Ads, Meta, Microsoft Ads, YouTube, and TikTok as applicable.
- Develop localized marketing initiatives informed by community research and local demographics.
- Create search campaigns for healthcare services and optimize them using keyword research, audience behavior, and conversion data.
- Develop social media strategies, editorial calendars, and community engagement initiatives.
- Coordinate creative briefs, messaging, content themes, and campaign assets with creative resources.
- Monitor online reviews, coordinate responses, and escalate sensitive issues.
- Measure campaign performance, prepare executive-level reports, and recommend improvements.
- Research potential markets for future clinic locations and provide strategic recommendations.
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