Email Marketing Specialist

New
C
Cin7Inventory management software
Workplace type: Remote, people in several time zonesFull-TimeJunior
Salary68,000 - 73,000 USD per year
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Job Details

Experience
2-3 years of experience in email marketing, marketing operations, or a similar role.
Required Skills
A/B testingHubSpotAsanaCanva

Requirements

  • Have 2-3 years of experience in email marketing, marketing operations, or a similar role.
  • Have hands-on experience building and sending emails using HubSpot's marketing email tool.
  • Have experience building and segmenting lists in HubSpot.
  • Have experience running A/B tests and using results to improve future emails.
  • Be able to interpret email metrics and turn them into clear recommendations.
  • Understand basic HubSpot workflows, such as enrolling contacts and sending automated emails.
  • Have basic graphic design skills and working experience with Canva.
  • Have experience using Asana or a similar project management tool, such as ClickUp or Trello.
  • Have strong writing and proofreading skills and close attention to detail.
  • Be able to manage multiple projects, maintain a calendar, and meet deadlines.
  • Communicate clearly and helpfully with teammates across time zones.
  • Nice to have: HubSpot certifications, basic HTML and CSS for email troubleshooting, and familiarity with GDPR, CAN-SPAM, and CASL.

Responsibilities

  • Build marketing emails in HubSpot using templates, modules, and personalization tokens.
  • Create and segment HubSpot lists for targeted email campaigns.
  • Run A/B tests on subject lines, content, send times, and calls to action, and apply results to future emails.
  • Analyze email metrics, including open rates, click rates, and unsubscribes, and recommend changes.
  • Maintain the email calendar and coordinate campaign sends across teams.
  • Manage the email approval process and track reviewer feedback and sign-off.
  • Test links, merge fields, recipient lists, and desktop and mobile rendering before sends.
  • Turn campaign briefs into finished emails by coordinating copy, images, and calls to action.
  • Create basic email graphics in Canva and keep email assets organized.
  • Follow email best practices and privacy rules, including unsubscribe handling and consent requirements.
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68,000 - 73,000 USD per year
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