- Own top-of-funnel and paid-advertising creative for the core business, developing new concepts independently and with the advertising team.
- Track how creative performs (clicks, engagement, cost per lead) and proactively iterate, maintaining a steady pipeline of fresh variants for ongoing testing.
- Own brand and educational content for our financial and insurance verticals, and design partner-facing co-marketing materials.
- Build and maintain direct relationships with financial and real estate partners, including joining partner calls and representing marketing directly.
- Maintain a partner promotion calendar, filling gaps with timely, relevant content.
- Support company-wide creative testing (postcards, magazine covers, magazine ads) and new product launches (custom landing pages, localized product lines) as capacity allows.
- Design conference marketing materials, including samples, covers, banners, booth graphics, and flyers.
- Leverage AI platforms such as Claude and Replit (training provided) to accelerate ideation, copywriting, and production.
Adobe IllustratorAdobe InDesignAdobe Photoshop+1 more