- Build marketing emails in HubSpot using templates, modules, and personalization tokens.
- Create and segment HubSpot lists for targeted email campaigns.
- Run A/B tests on subject lines, content, send times, and calls to action, and apply results to future emails.
- Analyze email metrics, including open rates, click rates, and unsubscribes, and recommend changes.
- Maintain the email calendar and coordinate campaign sends across teams.
- Manage the email approval process and track reviewer feedback and sign-off.
- Test links, merge fields, recipient lists, and desktop and mobile rendering before sends.
- Turn campaign briefs into finished emails by coordinating copy, images, and calls to action.
- Create basic email graphics in Canva and keep email assets organized.
- Follow email best practices and privacy rules, including unsubscribe handling and consent requirements.
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