Product Marketing Manager

New
J
JobgetherB2B SaaS, manufacturing software
US; based in the United States, Standard working hours for U.S.-based employees are 8:00 a.m. to 5:00 p.m. Eastern Time.Full-TimeManager
Salary not disclosed
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Job Details

Experience
At least 3 years of experience in product marketing or relevant customer marketing roles within a B2B SaaS environment.

Requirements

  • Have at least 3 years of experience in product marketing or relevant customer marketing roles within a B2B SaaS environment.
  • Demonstrate experience developing product messaging and positioning frameworks for software solutions.
  • Have experience building, managing, or supporting customer reference programs or case study initiatives.
  • Understand go-to-market strategy, product launches, and sales enablement in a SaaS business.
  • Hold a bachelor's degree in Marketing, Business, Communications, or a related field, or have equivalent practical experience.
  • Use AI-assisted tools thoughtfully to improve productivity, content quality, and marketing execution.
  • Bring strategic and analytical thinking and the ability to turn insights into actionable initiatives.
  • For U.S.-based employees, work standard hours of 8:00 a.m. to 5:00 p.m. Eastern Time.
  • Preferred: experience with CPQ, product lifecycle management (PLM), or other manufacturing and engineering software.
  • Preferred: familiarity with customer marketing, customer advocacy platforms, and reference-management tools.
  • Preferred: experience in a fast-paced, high-growth, private-equity-backed environment.

Responsibilities

  • Lead end-to-end product launch planning and execution, including launch briefs, campaign coordination, messaging alignment, and sales enablement.
  • Collaborate with Content, Design, Web/Digital, and Demand Generation teams to deliver marketing programs.
  • Own and refine the CPQ messaging and positioning framework for technical and business buyers.
  • Partner with Product Management to identify market opportunities, define target segments, and develop value propositions.
  • Adapt messaging and go-to-market plans with EMEA and other regional teams.
  • Develop customer upsell, expansion, and advocacy programs, including a customer reference program and case study library.
  • Conduct market research, customer interviews, and competitive analysis; inform pricing and packaging recommendations.
  • Present actionable market insights to Product Management and marketing leadership.
  • Use AI-assisted tools and automation to streamline workflows and improve marketing execution.
  • Coordinate with Product, Sales, Customer Success, and Marketing to align storytelling throughout the customer lifecycle.
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