Product Marketing Manager
Job Details
- Experience
- At least 3 years of experience in product marketing or relevant customer marketing roles within a B2B SaaS environment.
Requirements
- Have at least 3 years of experience in product marketing or relevant customer marketing roles within a B2B SaaS environment.
- Demonstrate experience developing product messaging and positioning frameworks for software solutions.
- Have experience building, managing, or supporting customer reference programs or case study initiatives.
- Understand go-to-market strategy, product launches, and sales enablement in a SaaS business.
- Hold a bachelor's degree in Marketing, Business, Communications, or a related field, or have equivalent practical experience.
- Use AI-assisted tools thoughtfully to improve productivity, content quality, and marketing execution.
- Bring strategic and analytical thinking and the ability to turn insights into actionable initiatives.
- For U.S.-based employees, work standard hours of 8:00 a.m. to 5:00 p.m. Eastern Time.
- Preferred: experience with CPQ, product lifecycle management (PLM), or other manufacturing and engineering software.
- Preferred: familiarity with customer marketing, customer advocacy platforms, and reference-management tools.
- Preferred: experience in a fast-paced, high-growth, private-equity-backed environment.
Responsibilities
- Lead end-to-end product launch planning and execution, including launch briefs, campaign coordination, messaging alignment, and sales enablement.
- Collaborate with Content, Design, Web/Digital, and Demand Generation teams to deliver marketing programs.
- Own and refine the CPQ messaging and positioning framework for technical and business buyers.
- Partner with Product Management to identify market opportunities, define target segments, and develop value propositions.
- Adapt messaging and go-to-market plans with EMEA and other regional teams.
- Develop customer upsell, expansion, and advocacy programs, including a customer reference program and case study library.
- Conduct market research, customer interviews, and competitive analysis; inform pricing and packaging recommendations.
- Present actionable market insights to Product Management and marketing leadership.
- Use AI-assisted tools and automation to streamline workflows and improve marketing execution.
- Coordinate with Product, Sales, Customer Success, and Marketing to align storytelling throughout the customer lifecycle.