Senior Product Marketing Manager, Enterprise
New
Z
ZapierWorkflow automation
Location: Remote (US)Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 8+ years in product marketing with meaningful time supporting enterprise sales
Requirements
- Have 8+ years of product marketing experience, including meaningful time supporting enterprise sales.
- Have landed product-market fit for a new product and turned pricing and packaging experiments into a repeatable motion that reached customers and closed revenue.
- Bring deep product and technical understanding of MCP or agent-based workflows and explain them in plain language to C-level buyers.
- Move quickly while applying the rigor required for enterprise deals.
- Use customer conversations, deal feedback, and packaging experiments to form clear, data-informed opinions and drive decisions.
- Collaborate asynchronously through clear written updates, concise documentation, and reliable follow-through.
- Use AI tools to work efficiently; experience building automations is preferred.
- Be comfortable shaping proposals, supporting demos, and translating customer feedback into product and go-to-market inputs.
- Be credible with both enterprise executives and end-users.
Responsibilities
- Lead enterprise go-to-market strategy for new products such as Sidekick, defining commercial packaging from design partnerships through general availability.
- Help shape the enterprise ideal customer profile and go-to-market motion into a focused, repeatable approach.
- Own the governance story, including positioning secure auths, identity management, and safety with agent use.
- Shape talk tracks around Zapier differentiators such as fluid determinism and how they appear in the product.
- Work with the customer advocacy team on case studies and proof points for enterprise buyers.
- Bring product-level depth to competitive deals, grounding why Zapier wins in specific workflows and features.
- Collaborate with product marketing managers on positioning, launches, and stories that support enterprise deals.
- Partner with Product and Sales to shape and close enterprise opportunities involving new platform capabilities.
- Translate product updates into field-ready materials with revenue enablement and feed deal feedback back to Product on commercial readiness.
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