Senior Product Marketing Manager
New
M
Modern HealthMental health benefits
Location: Remote - US, US-based team members who live outside the Pacific time zone are expected to work at least six hours between 8 am and 5 pm Pacific time each workday.Full-TimeSenior
SalaryZone 1 Base Pay $141,400 — $166,400 USD; Zone 2 Base Pay $127,260 — $149,760 USD; Zone 3 Base Pay $127,260 — $149,760 USD; Zone 4 Base Pay $113,120 — $133,120 USD
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years of progressive product marketing experience, demonstrated by increasing scope and ownership, in healthcare or employee benefits.
- Required Skills
- Writing
Requirements
- Have 5+ years of progressive product marketing experience in healthcare or employee benefits.
- Have experience owning product marketing work across positioning, messaging, writing, go-to-market execution, campaigns, and sales enablement.
- Make complex products and ideas clear and compelling.
- Move from strategy and a strong brief through asset details, plans, and follow-through.
- Lead work across teams and influence without authority.
- Balance multiple priorities and use judgment to keep important work moving.
- Use AI tools thoughtfully to accelerate research, sharpen messaging, and improve marketing workflows.
- Validate AI outputs and apply human review where appropriate.
- A bachelor’s degree or equivalent practical experience is preferred.
Responsibilities
- Use customer, market, and competitive insight to shape product positioning and audience-specific messaging.
- Turn clinical differentiation, platform capabilities, and customer proof into narratives and practical messaging.
- Develop and deliver go-to-market plans for product launches, feature enhancements, positioning updates, and other initiatives.
- Align teams on readiness, milestones, communications, enablement, assets, and success measures.
- Partner with Demand Generation, Brand, Content, Events, and Client Marketing to develop integrated campaigns.
- Use campaign performance and feedback to improve the approach.
- Create and refresh sales enablement and competitive tools, including pitch content, talk tracks, battlecards, objection handling, and RFP support.
- Deliver enablement for Sales and customer-facing teams.
- Work across Product, Sales, Client Management, Partnerships, Clinical, Marketing, and leadership to bring customer and field insight into decisions and align priorities.
View Full Description & ApplyYou'll be redirected to the employer's site
