Product Marketing Manager

New

Hipp HealthHealthcare SaaS

Remote, USFull-TimeManager

Salary not disclosed

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Job Details

Have 5+ years of product marketing experience.
Demonstrate ownership of product positioning, messaging, launches, and sales enablement.
Understand enterprise buying processes and communication with multiple stakeholders in complex organizations.
Have experience shaping product messaging, packaging, pricing, and go-to-market decisions.
Show strong writing, presentation, and visual storytelling skills.
Be able to explain complex product capabilities as clear customer value.
Be curious about learning the product in depth and engaging directly with customers.
Be able to set priorities, work independently, and collaborate across Product, Engineering, Sales, and Marketing.
Have proven experience using AI tools to create efficiencies and expand individual capacity.
Provide examples of personally developed product marketing work, such as sales decks, recorded demos, positioning frameworks, website messaging, or product launches.

Develop and refine Hipp Health's positioning, differentiation, and messaging.
Use customer conversations, sales feedback, and competitive research to identify credible reasons to choose Hipp.
Shape product packaging and partner with Product, Sales, and Marketing on go-to-market plans.
Lead product launch planning and execution, including audiences, messaging, assets, internal readiness, and success measures.
Create website messaging, sales narratives, product presentations, and other customer-facing materials.
Equip Sales with product knowledge, demonstrations, and materials for explaining new capabilities.
Research market trends, competitive positioning, and customer needs to inform go-to-market strategy and product positioning.
Script and record product demonstrations that connect functionality to buyer problems and workflows.
Work with Sales to understand objections and improve materials for customer conversations.

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