- Develop and refine Hipp Health's positioning, differentiation, and messaging.
- Use customer conversations, sales feedback, and competitive research to identify credible reasons to choose Hipp.
- Shape product packaging and partner with Product, Sales, and Marketing on go-to-market plans.
- Lead product launch planning and execution, including audiences, messaging, assets, internal readiness, and success measures.
- Create website messaging, sales narratives, product presentations, and other customer-facing materials.
- Equip Sales with product knowledge, demonstrations, and materials for explaining new capabilities.
- Research market trends, competitive positioning, and customer needs to inform go-to-market strategy and product positioning.
- Script and record product demonstrations that connect functionality to buyer problems and workflows.
- Work with Sales to understand objections and improve materials for customer conversations.