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Lead Growth Marketer, Monetization & AI

Lead Growth Marketer, Monetization & AI

New
A
AlignableSmall business network
Workplace type: RemoteFull-TimeLead
SalaryBase salary of $135,000 to $180,000, plus an uncapped, performance-based bonus tied to upgrades and new paid revenue. Estimated on-target earnings (OTE) at 100% of goal are $162,000 to $216,000
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Job Details

Experience
5 to 8 years in growth, conversion, lifecycle, or product-led growth

Requirements

  • Have 5 to 8 years of experience in growth, conversion, lifecycle, or product-led growth.
  • Have personally owned a free-to-paid, trial-to-paid, or upsell lift and be able to support it with results.
  • Have experience being held to a revenue or conversion target, including closing a gap after falling behind.
  • Be fluent in product usage data and turn findings into testable hypotheses.
  • Be comfortable shipping experiments and prototyping with AI coding tools.
  • Work closely with engineers to get changes into production.
  • Use AI regularly for analysis, writing, building, and testing.
  • Work independently from a target and context to determine next steps.
  • Tailor messages to specific audiences and make the case for paying.
  • Have experience at a subscription or freemium company where users upgrade on their own.

Responsibilities

  • Own free-to-paid conversion for active members in targeted segments against an upgrade target and baseline.
  • Use product usage data to identify ready-to-buy moments and build offers, prompts, and paths that drive upgrades.
  • Map the path from activation to paid and identify and fix points where conversion breaks.
  • Define where conversations between Allie and free members should lead to an upgrade.
  • Partner with Product on the free version of Allie so it is built to convert.
  • Test offers, paywall moments, and messaging about the value of paying.
  • Bring evidence to pricing and packaging decisions made with leadership.
  • Run experiments, analyze results, and share findings with the team.
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Base salary of $135,000 to $180,000, plus an uncapped, performance-based bonus tied to upgrades and new paid revenue. Estimated on-target earnings (OTE) at 100% of goal are $162,000 to $216,000
Apply Now