- Own free-to-paid conversion for active members in targeted segments against an upgrade target and baseline.
- Use product usage data to identify ready-to-buy moments and build offers, prompts, and paths that drive upgrades.
- Map the path from activation to paid and identify and fix points where conversion breaks.
- Define where conversations between Allie and free members should lead to an upgrade.
- Partner with Product on the free version of Allie so it is built to convert.
- Test offers, paywall moments, and messaging about the value of paying.
- Bring evidence to pricing and packaging decisions made with leadership.
- Run experiments, analyze results, and share findings with the team.