Media Buyer (Meta Ads)
New
B
Brains and BrandsPerformance marketing
Workable workplace: remote; Workable locations: Philippines. Calabarzon, Philippines. Metro Manila, Philippines. Central Luzon, Philippines. Central Visayas, Philippines. Davao Region, Philippines, 4 to 5 hours of daily overlap with US business hoursFull-Time
Salary not disclosed
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Job Details
- Languages
- Strong written English communication skills
- Required Skills
- Lead Generation
Requirements
- Proven experience running Meta ad campaigns with budgets of $50,000 to $250,000 per month.
- A background in local business advertising or lead generation; ecommerce-only experience is not a fit.
- Proficiency with AI tools for basic creative production, including image generation and prompt writing.
- Ability to work from SOPs and manage multiple client accounts simultaneously.
- Strong written English communication skills and a clear, proactive reporting style.
- Ability to overlap with US business hours for 4 to 5 hours daily.
- Careful attention to targeting, campaign settings, and advertising compliance.
- Health-related or clinic marketing experience is strongly preferred.
- Marketing agency experience is preferred.
- Google Ads or TikTok Ads experience, CRO or funnel optimization familiarity, and basic video editing or creative concepting are nice to have.
Responsibilities
- Plan, launch, and optimize paid campaigns on Meta, primarily Facebook and Instagram.
- Manage local geo-targeted campaigns for health clinic clients, including radius targeting and spend control.
- Follow established SOPs for campaign setup, testing, and reporting across accounts.
- Test messaging angles and creative iterations, and document what works.
- Track campaign performance, identify issues and opportunities, and report results to the internal team.
- Write structured briefs for UGC creators based on campaign strategy and offer positioning.
- Produce simple static image ads using AI tools.
- Check creative for platform-policy compliance and alignment with the agency's approach to health-related advertising.
- Maintain accurate records of campaign settings, targeting parameters, and test results.
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