Meta Media Ads Buyer Expert

Workable workplace: remote; Workable locations: Philippines. Mexico City, MexicoFull-Time

Salary not disclosed

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Job Details

Have proven experience managing multiple Meta Ads accounts, ideally 10+ simultaneously.
Have strong experience running lead-generation campaigns, preferably for U.S. home services businesses such as HVAC, roofing, plumbing, pest control, or landscaping.
Bring strong creative instincts and an understanding of direct-response advertising.
Have hands-on experience creating static ad creatives and using AI tools for creative generation.
Have strong competitor research, analytical, and campaign optimization skills.
Be able to connect creative decisions to measurable campaign performance.
Have a proactive, independent mindset, with ownership and attention to detail.
Have experience with Meta Ads Manager and AI-powered creative tools such as Atrio, HeyGen, or Claude, or comparable platforms.
Be familiar with Canva, Photoshop, or similar design tools.
Be able to learn new tools quickly.

Manage, monitor, and optimize 10+ Meta Ads accounts across Facebook and Instagram.
Build and optimize lead-generation campaigns for U.S. home services businesses.
Analyze campaign performance and use data to improve cost per lead and lead quality.
Test audiences, messaging, offers, and creative variations.
Develop ad concepts, hooks, messaging, and visual angles for home services audiences.
Create static image ads and produce creative variations using AI-powered tools.
Research competitor advertising and use findings to develop differentiated concepts and testing opportunities.
Evaluate creative-level performance data to determine what is working and what to test next.
Share insights, creative concepts, and campaign learnings with the internal team.

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