Meta Ads Specialist (Bilingual Spanish - English)

Practice360Digital marketing

Workable locations: Mexico. Ecuador. Colombia. Nicaragua. Honduras, Willingness to work in US time zones (PST, EST, CST).Full-TimeMiddle

SalaryCompetitive starting rate paid in USD

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Job Details

Languages: Bilingual Spanish - English
Experience: Minimum 3 years of hands-on experience managing Meta advertising campaigns.
Required Skills: Lead GenerationA/B testing

Have a minimum of 3 years of hands-on experience managing Meta advertising campaigns.
Have managed at least $10,000 USD in monthly Meta advertising spend.
Have proven experience running lead generation campaigns.
Be proficient in Meta Ads Manager, Meta Business Suite, and Meta Ads Library.
Have experience creating and optimizing Meta Instant Forms.
Understand campaign structure, audience targeting, creative testing, and conversion optimization.
Be able to analyze advertising data and make informed performance decisions.
Have experience managing multiple campaigns or client accounts simultaneously.
Understand CPL, CPA, conversion rates, and advertising budget management.
Be willing to work in US time zones (PST, EST, CST).
Have a high school diploma or equivalent.

Develop, launch, manage, and optimize Facebook and Instagram campaigns for multiple client accounts.
Create lead generation strategies tailored to client audiences, practice areas, budgets, and business objectives.
Manage daily and monthly advertising budgets and optimize spending.
Create and optimize Meta Instant Forms with screening and qualifying questions.
Develop and execute A/B tests for creatives, copy, audiences, and lead forms.
Analyze campaign performance, lead quality, and client conversion data, and make data-driven optimizations.
Monitor campaign performance and communicate issues and recommendations to the Lead Generation Manager.
Ensure lead forms and tracking systems are configured and coordinate lead delivery through email, CRM integrations, or automated workflows.
Collaborate with designers, content creators, and account managers on creative briefs, campaign goals, and performance.

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