Senior Media Buyer

PavagoDigital advertising

Source API remote eligibility restrictions: Mexico, U.S. Business HoursFull-TimeSenior

Salary not disclosed

Apply NowOpens the employer's application page

Job Details

Languages: Excellent written and verbal English communication skills.
Experience: 3+ years of hands-on experience managing Meta (Facebook & Instagram) advertising campaigns.
Required Skills: Data AnalysisLead Generation

Have 3+ years of hands-on experience managing Meta (Facebook and Instagram) advertising campaigns.
Have experience managing $10,000+ per month in advertising spend.
Have experience managing five or more client accounts simultaneously.
Know Meta Ads Manager, Meta Business Manager, Meta Pixel, Conversion API (CAPI), and event tracking.
Have experience optimizing campaigns for lead generation and customer acquisition.
Be able to interpret campaign data and make optimization decisions.
Have experience developing creative strategies and writing creative briefs.
Have excellent written and verbal English communication skills.
Be able to work independently in a remote environment.

Build, launch, manage, and scale Meta advertising campaigns across multiple client accounts.
Optimize campaign structures, audiences, placements, bidding strategies, and budgets.
Monitor daily campaign performance and analyze CPL, CPA, ROAS, CTR, CPC, and conversion rates.
Test audiences, offers, creatives, landing pages, and campaign strategies.
Develop creative concepts and write briefs for designers and video editors.
Collaborate with creative teams to produce and evaluate ad creatives.
Present performance updates and prepare data-driven reports with actionable recommendations.
Recommend strategies to scale successful campaigns and improve underperforming accounts.
Stay current with Meta platform updates and test campaign strategies, automation tools, and optimization techniques.

View Full Description & ApplyYou'll be redirected to the employer's site