Director, Performance Marketing
New
P
ProcurifyB2B SaaS procurement
Canada (100% Remote)Full-TimeDirector
SalaryOn Target Earnings (OTE) Range: $193,200 – $241,500 CAD. This range is dependent on experience, with a component of these earnings made up of a Company Incentive Plan (CIP) target of 15% of base salary, and not inclusive of any benefits or equity that might exist in your total compensation package.
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Job Details
- Experience
- 7-10 years of experience in B2B SaaS performance marketing
- Required Skills
- SalesforceGoogle AnalyticsSEO
Requirements
- Have 7-10 years of experience in B2B SaaS performance marketing.
- Have demonstrated ownership of significant paid media budgets and measurable pipeline outcomes.
- Bring hands-on expertise in Google Ads and Microsoft Advertising, including campaign strategy, bidding, optimization, and performance analysis.
- Show success driving paid acquisition and qualified pipeline in B2B SaaS with complex buying journeys and multi-stakeholder purchase decisions.
- Understand offline conversions, CRM-based performance data, and automated bidding strategies.
- Have experience leading website conversion strategy, CRO programs, and digital experience improvements.
- Bring analytical and experimentation skills in attribution, performance forecasting, incremental measurement, and investment optimization.
- Have hands-on experience with Salesforce, Google Analytics 4, and Google Ads.
- Have familiarity with marketing automation and attribution platforms such as Marketo and Marketo Measure.
- Be able to use AI tools to improve marketing performance, generate insights, and accelerate workflows.
- Have experience managing team members, collaborating with agencies, and influencing cross-functional stakeholders.
- Have knowledge of SEO, GEO, and organic acquisition, including how they intersect with digital experience and conversion optimization.
Responsibilities
- Own paid acquisition strategy, execution, forecasting, and performance across Google Ads, Microsoft Advertising, paid social, review platforms, and emerging digital channels.
- Optimize campaign strategy, audience targeting, bidding, creative experimentation, and budget allocation to improve qualified pipeline and return on investment.
- Test and scale acquisition opportunities, using CRM data, offline conversion tracking, and advanced bidding strategies to improve campaign effectiveness.
- Own the website conversion strategy across digital journeys and landing pages, and lead a structured experimentation program.
- Manage and develop the WebOps Manager while prioritizing website performance, user experience, and conversion optimization.
- Analyze paid acquisition and digital conversion performance, connecting investment and engagement to qualified pipeline and revenue outcomes.
- Partner with Revenue Operations on attribution, conversion tracking, and measurement across the digital buyer journey.
- Collaborate with Demand Generation, Content & Brand, Product Marketing, Sales, and Revenue Operations on campaigns, SEO, GEO, buyer engagement, and revenue outcomes.
- Apply AI capabilities to performance marketing and communicate priorities, performance, and recommendations to marketing and executive leadership.
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