Senior Lifecycle Marketing Manager
New
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EverAIAI companionship
Location: Spain; Workplace: RemoteContractManager
SalaryAnnual Compensation Range (Gross) €85K – €105K • Offers Bonus
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Job Details
- Languages
- Work across teams in English
- Required Skills
- CRM
Requirements
- Show significant, personally driven improvements in revenue, conversion, repeat purchases, retention, reactivation, or LTV, supported by real numbers.
- Have experience in a high-volume B2C subscription business where CRM directly affected revenue.
- Be able to personally create segments, journeys, experiments, campaign logic, and performance analyses.
- Use user behavior to develop ideas and validate results through testing, control groups, attribution, and incrementality.
- Be comfortable building without a finished playbook, prioritizing work, and creating momentum with imperfect information.
- Collaborate with technical, creative, and commercial stakeholders in English.
- Be comfortable working on products powered by uncensored AI models and content.
Responsibilities
- Lead CRM strategy and execution across onboarding, conversion, repeat purchasing, retention, and reactivation.
- Use behavioral data to identify where users disengage or miss purchase opportunities.
- Create onboarding, abandoned-payment, offer, and follow-up journeys to convert registered users into paying customers.
- Improve token purchases, repeat purchasing, retention, reactivation, and LTV through segmentation, personalization, and timing.
- Build experiments, measure results, scale successful approaches, and use findings to identify further opportunities.
- Work with Product, Data, Engineering, and Creative to improve CRM tooling, tracking, messages, offers, and reporting.
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