Customer Marketing Manager
New
A
Absorb SoftwareLearning technology
Location: Remote CANFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3–5 years in customer marketing, customer advocacy or a similar role
- Required Skills
- Salesforce
Requirements
- Have 3–5 years of experience in customer marketing, customer advocacy or a similar role.
- Bring experience in B2B SaaS, ideally.
- Have experience running campaigns for product launches or feature adoption.
- Be a strong writer who can turn product messaging into clear customer communications.
- Have hands-on experience with marketing automation and CRM tools, such as Salesforce.
- Be organized enough to run several programs at once and comfortable reporting on results.
- Experience in learning technology or HR tech is a plus.
- Experience with Pendo and review platforms such as G2 is a plus.
Responsibilities
- Plan and execute customer campaigns for product launches, from beta recruitment through general availability and post-launch adoption.
- Turn product messaging into customer-facing copy for email, in-app communications, webinars and the customer newsletter.
- Maintain the customer communications calendar across launches, bundling and sequencing releases.
- Produce the monthly customer newsletter and track engagement to improve it.
- Run adoption campaigns for priority products, starting with Aura, in partnership with Lifecycle Marketing.
- Recruit and onboard Innovation Council participants, keep them engaged, and match them to upcoming alphas and betas.
- Grow the customer advocacy pipeline through reviews, references, testimonials, case studies and customer speakers.
- Track and report on campaign and advocacy results, including adoption, webinar attendance, advocacy output and Council participation.
- Work with Product Marketing, GTM, Product Management, Customer Success, Marketing Operations, and Content and Creative teams to deliver customer programs.
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