Senior Customer Marketing Manager
P
PanoptoLearning technology
Remote - USFull-TimeManager
Salary$124,000 - $155,000 a year. This position is also eligible for a bonus as part of the compensation package.
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Job Details
- Experience
- 5+ years of B2B SaaS marketing, including 3+ years in customer marketing, advocacy, or lifecycle marketing
- Required Skills
- Project ManagementSalesforceHubSpot
Requirements
- Have 5+ years of B2B SaaS marketing experience, including 3+ years in customer marketing, advocacy, or lifecycle marketing.
- Demonstrate ownership of customer-facing programs.
- Bring exceptional writing and interviewing skills, with examples of evidence-based customer stories translating technical or business outcomes.
- Have experience establishing or scaling customer marketing programs, defining strategy and operating processes, aligning stakeholders, and delivering results with limited infrastructure.
- Collaborate effectively with Customer Success, Account Management, Sales, Product Marketing, and Marketing Operations.
- Have strong project management skills and experience defining meaningful KPIs, evaluating campaign performance, and communicating business contributions.
- Experience supporting customer adoption, cross-sell, or upsell campaigns in mid-market or enterprise SaaS is a plus.
- Familiarity with HubSpot, Salesforce, customer segmentation, or marketing automation systems is a plus.
- Experience producing or directing customer testimonial assets and adapting stories into multiple formats is a plus.
- Experience with higher education, enterprise learning, training, or video technology audiences is a plus.
Responsibilities
- Assess existing customer marketing activities, define priorities, create scalable processes, and set program goals and measurement practices.
- Own the customer storytelling program by identifying advocates and producing case studies, testimonials, customer quotes, video stories, and quantified outcome narratives.
- Partner with Product Marketing, Sales, and Customer Success to identify evidence gaps and prioritize customer stories.
- Build and maintain a customer reference program, including advocate matching, permissions, approvals, and reference-use guidelines.
- Develop targeted engagement, adoption, and expansion campaigns with Product Marketing, Account Management, and Demand Gen.
- Own the customer marketing communications calendar, including newsletters, advocacy invitations, customer-only events, and campaign communications.
- Manage customer review and advocacy initiatives, including platforms such as G2.
- Use customer feedback, NPS/CSAT trends, engagement data, and Customer Success input to set priorities, identify advocates, and track progress.
- Partner with Marketing Operations and RevOps to improve the processes, data, and systems supporting customer marketing.
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