Director of Sales - Food Service & Alternative Channels
New
T
TRUFFCPG food
United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 7+ years in CPG sales or business development, including 4+ years across Foodservice and Alternative Channels
- Required Skills
- Negotiation
Requirements
- 7+ years in CPG sales or business development, including 4+ years across Foodservice and Alternative Channels, with a record of profitable growth.
- Proven success winning large restaurant chains, coffee chains, or independent operators and expanding distribution in segments such as colleges, hospitality, and business dining.
- Experience growing sales in hardware retail, such as Ace Hardware or Tractor Supply.
- Experience building and managing brokers across channels and working with distributors such as Dot Foods, Vistar, Sysco, US Foods, or regional partners.
- Strength in channel planning, pricing, forecasting, trade investment, negotiation, and account economics.
- Experience representing a brand at foodservice trade shows, distributor shows, customer meetings, and industry events.
- Strong analytical, presentation, and relationship management skills.
- Ability to travel 25%–40%.
- Preferred: experience with subscription services or gifting partners, such as HelloFresh or ButcherBox.
- Preferred: experience in a high-growth food or beverage business.
Responsibilities
- Own the Foodservice and Alternative Channels strategy and deliver a multiyear plan.
- Size opportunities and prioritize near-term wins by revenue potential, strategic fit, and ease of execution.
- Identify the products, formats, bundles, capabilities, and investment needed in priority channels.
- Grow alternative channel accounts across hardware and outdoor, off-price, specialty, and department store retail, and relevant subscription and gifting partners.
- Build and direct broker relationships and develop distributor partnerships.
- Represent TRUFF at customer meetings, trade shows, distributor shows, and industry events.
- Own key customer relationships across restaurant chains, coffee, independent restaurants, and priority foodservice segments.
- Partner with Marketing on chain programs, lead sell-in and launches, and pilot and scale local restaurant programs.
- Manage pricing, promotions, and channel investments; track distribution, conversion, repeat orders, and program ROI.
- Anticipate supply, margin, forecast, and account-retention risks and ensure programs meet customer terms and operational requirements.
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