- Own the Foodservice and Alternative Channels strategy and deliver a multiyear plan.
- Size opportunities and prioritize near-term wins by revenue potential, strategic fit, and ease of execution.
- Identify the products, formats, bundles, capabilities, and investment needed in priority channels.
- Grow alternative channel accounts across hardware and outdoor, off-price, specialty, and department store retail, and relevant subscription and gifting partners.
- Build and direct broker relationships and develop distributor partnerships.
- Represent TRUFF at customer meetings, trade shows, distributor shows, and industry events.
- Own key customer relationships across restaurant chains, coffee, independent restaurants, and priority foodservice segments.
- Partner with Marketing on chain programs, lead sell-in and launches, and pilot and scale local restaurant programs.
- Manage pricing, promotions, and channel investments; track distribution, conversion, repeat orders, and program ROI.
- Anticipate supply, margin, forecast, and account-retention risks and ensure programs meet customer terms and operational requirements.
Negotiation